The use of visual content in business is not a new concept, but the industry is constantly evolving to meet the challenges of changing business requirements. Animation is a powerful form of visual content which is inherently intuitive and creative. A business can use them to streamline efforts to boost productivity and commercial success.
The value of a business is dependent on its profitability and its relationship with its partners, investors and clients. They can be divided into a few broad categories that are not truly exclusive but work together to maximise the value of the company. The following section briefly illustrates how animation and videos can influence each of these categories.
• Operations: While operational parameters are extremely important, they are largely independent of the effects of external sources. Even so, animation videos used for staff training and team building workshops tend to have a positive effect that can easily translate to growth and productivity.
• Finance: Attracting investors and partners is essential for any business looking to make it big. Animated videos are ideal for creating engaging presentations or simplifying business plans and reports. The ability to present them anywhere – on your website, as a link or embedded in an email, or on your laptop or smartphone – gives animated videos an added advantage. You can present your material to the client in any format they like.
• Sales and Marketing: This category sees the most widespread use of media, and quite logically; animation and videos fulfil an important role for the business. Animation can be used to reach out to a wide audience. As a medium that transcends all barriers of age, sex, race or nationality, animated videos are perfect to catch the attention of clients and customers. The technology is equally effective in attracting as well as retaining customers. Common uses of animation include, but are not limited to the following –
• Large screen video loops in trade shows and events
• Targeted and interactive ads and promotional content at kiosks
• Product descriptions and explainer videos on the company website, video sharing websites, social media, etc.
• Advertisements on television, theatres, social media platforms, etc.
• Viral video ad campaigns on social media
• Web videos on websites to boost search engine optimisation and attract more visitors
Animation and videos have proven their worth by generating consistently high ROI for organisations that have employed them. Hiring a reputed animation and video creating firm can help you maximise your business value.
The value of a business is dependent on its profitability and its relationship with its partners, investors and clients. They can be divided into a few broad categories that are not truly exclusive but work together to maximise the value of the company. The following section briefly illustrates how animation and videos can influence each of these categories.
• Operations: While operational parameters are extremely important, they are largely independent of the effects of external sources. Even so, animation videos used for staff training and team building workshops tend to have a positive effect that can easily translate to growth and productivity.
• Finance: Attracting investors and partners is essential for any business looking to make it big. Animated videos are ideal for creating engaging presentations or simplifying business plans and reports. The ability to present them anywhere – on your website, as a link or embedded in an email, or on your laptop or smartphone – gives animated videos an added advantage. You can present your material to the client in any format they like.
• Sales and Marketing: This category sees the most widespread use of media, and quite logically; animation and videos fulfil an important role for the business. Animation can be used to reach out to a wide audience. As a medium that transcends all barriers of age, sex, race or nationality, animated videos are perfect to catch the attention of clients and customers. The technology is equally effective in attracting as well as retaining customers. Common uses of animation include, but are not limited to the following –
• Large screen video loops in trade shows and events
• Targeted and interactive ads and promotional content at kiosks
• Product descriptions and explainer videos on the company website, video sharing websites, social media, etc.
• Advertisements on television, theatres, social media platforms, etc.
• Viral video ad campaigns on social media
• Web videos on websites to boost search engine optimisation and attract more visitors
Animation and videos have proven their worth by generating consistently high ROI for organisations that have employed them. Hiring a reputed animation and video creating firm can help you maximise your business value.
